Amanda LiuAmanda Liu
✦ Bridging Design, Code, and Growth

I design
AI products that
market
themselves.

SneakySwingAWSBinanceCMU

Currently building SneakySwing from 0→1

Previously at AWS & Binance

Master's at CMU

Selected Work
SneakySwing: Launching an AI Golf Coaching App from 0 to 1

SneakySwing: Launching an AI Golf Coaching App from 0 to 1

#Shipped#0→1#26% → 43% Activation#44% WAU

Led 0→1 from onboarding through coach feedback. Reduced friction through funnel analysis and usability testing, increasing activation from 26% to 43%.

Scaling Consistency for AI-Native Workflows

Scaling Consistency for AI-Native Workflows

#Shipped#Design System#30% Dev Time Saved#Empowered 4 teams

Built a design system that AI can read. Synced Figma directly to a design-system.md, enabling on-brand vibe-coding across 4 teams and cutting dev time by 30%.

Accelerating Student Loan Payoff with SoFi Round-Ups

Accelerating Student Loan Payoff with SoFi Round-Ups

#FinTech#AI Product Design#Case Study

Designed a round-up repayment feature for student loans, enabling automated micro-payments and AI-powered insights to accelerate debt payoff.

AWS – Web & Marketing Designer

AWS – Web & Marketing Designer

#Shipped#B2B#1M+ unique visitors#181% page view increase

Drove 1M unique visitors and a 181% increase in page views by owning end-to-end web growth strategy and shipping 200+ responsive pages.