Great seeing you here!

I started my career in marketing at AWS, telling stories about how products drive success. But eventually, I realized: the most powerful story is the product experience itself. That's when it clicked ✨. Now, I leverage that lens to design for Product-Led Growth—building intuitive stuff that markets itself.

That path took me through Binance, a move to the U.S., an interdisciplinary master's program at CMU, and eventually building a 0-1 product from scratch. Every stop sharpened the same instinct: if you have to explain why something is good, the design probably isn't there yet.

When I'm offline, I'm deep in a playlist, solving puzzles, cooking something new, or hunting for the next fav café. I find that the best ideas usually show up somewhere between a walk and life experiences.