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I started in marketing at AWS, telling stories about how products drive success. But gradually I realized: the most powerful story is the product experience itself. So I moved into design, building products intuitive enough to market themselves. ✨

That shift took me through Binance, a move to the U.S., a master's at CMU, and building SneakySwing from 0 to 1. Every stop sharpened the same instinct: if you have to explain why something is good, the design probably isn't there yet.

When I'm offline, I'm deep in a playlist, solving puzzles, cooking something new, or hunting for the next fav café. The best ideas usually show up between a walk and life.