Marketing & Web Designer @ AWS

Time:

Time:

May 2021 - Oct 2023

Team:

Marketing

Tools:

Marketo, AEM, Adobe Analytics, Adobe Creative Suite, Salesforce

Amazon Web Services (AWS) is the world’s most adopted cloud platform and Amazon's largest corporate entity in Taiwan. During my time there, I translated complex technical services into engaging visual narratives, driving impact through marketing campaigns.

Cloud
Digital Marketing
Design
Web Management
Growth

Overview

Where My Journey Starts

Joining AWS as my first full-time role out of college was a pivotal chapter in my career. I had the privilege of working alongside some of the smartest, warmest, and most talented professionals in the industry. The lessons I learned there, including Amazon's Leadership Principles, fundamentally shaped my approach to problem-solving and continue to guide my growth as a designer today.

📈 DELIVER RESULT

Built a custom analytics dashboard to oversee SEO, web funnels, and sign-up conversions. By owning the end-to-end web growth strategy and shipping 200+ responsive pages, I drove 1M unique visitors and a 181% increase in page views.

We identified the need to distinguish between external disruptions (e.g., notifications) and internal, habit-driven interruptions to avoid attention mechanisms that disrupt focus.

🙆🏻‍♀️ OWNERSHIP

At Amazon, ownership means acting for the entire company, not just your own team. By driving cross-functional initiatives from web growth to digital experiences, I built trust and became the go-to person whenever something creative was needed.

We identified the need to distinguish between external disruptions (e.g., notifications) and internal, habit-driven interruptions to avoid attention mechanisms that disrupt focus.

"Amanda's immediate responses and support on localization tasks empowered our team to build an effective channel for customer communication."

Bob Yeh

Startup Solution Architect @ AWS

💡THINK BIG

Partnered with my manager to launch AWS's first podcast program to explore new growth avenues. I owned the execution from managing hosting platforms and media collaborations. As a result, the podcast ranked #1 in Apple Podcasts’ tech category, establishing a lasting, high-impact storytelling channel for the company.

We identified the need to distinguish between external disruptions (e.g., notifications) and internal, habit-driven interruptions to avoid attention mechanisms that disrupt focus.

Listen now↗

Key Accomplishment

  1. Web Design & Management

  • Drove 1M unique visitors and a 181% increase in page views by improving key user journeys across AWS campaign sites and launching 200+ responsive pages.

  • Increased sign-ups by 10% and average session time by 150% by building a dashboard to monitor A/B testing experiments and optimize conversion funnels.

  • Achieved top search rankings for technical blog posts by implementing SEO metadata and taxonomy to improve organic discoverability and inbound traffic.

  1. Digital Marketing & Growth

  1. Digital Marketing & Growth

  • Delivered digital design for 100+ AWS campaigns across web, email, paid media, and social, coordinating cross-functional teams and external agencies.

  • Optimized lifecycle touchpoints to support acquisition and conversion, leveraging funnel analysis and user behavior insights.

  1. Event Support

  1. Event Support

I supported the execution of 100+ events, webinars, and meetups. By obsessing over every touchpoint, from RSVP to post-event communications, I ensured a frictionless and high-quality brand experience for every attendee.

Reflection

Designing for Scale and Impact

✨Connecting the Dots to Product Design

Looking back, my time at Amazon Web Services was the training ground for my transition into product design. While my role focused on marketing strategy and storytelling, I realized the best marketing is a seamless product experience. That shift in mindset, combined with global tech exposure, led me to pursue a Master’s in Product Innovation in the U.S.

Today, as a Product Designer, I leverage my marketing background as a strategic lens, combining customer empathy with business goals to design intuitive experiences that drive product-led growth.