Building a better brand
Time:
May 2021 - Oct 2023
Role:
AWS
Tools:
Essentia, a rising women's skincare brand, sought to refresh their digital presence and visual identity. We were tasked with evolving their branding and creating an e-commerce platform to showcase their expanding product line. Our work focused on developing a sleek, minimalist aesthetic that appeals to health-conscious women, while ensuring an intuitive online shopping experience. This ongoing project aims to position Essentia as a premium yet accessible option in the competitive women's skincare market.
The "Invisible" Progress of Repayment
1 in 5 Americans are dealing with student debt. The average borrower owes nearly $40k, and repayment can drag on for 20 years. Because the finish line feels far away, paying it off seems like a distant dream. When progress is invisible, it’s easy to lose motivation.
👥 The Average Borrower
💸😞 User Reality
Borrowed $60K for her master’s degree in nursing
Has already paid over $66K, but still owes $61K due to interest
At this pace, she won’t finish paying until age 91
~Barbara, 62-years-old (Source: The Guardian)
"Working with Joseph felt like having a seasoned design partner who truly understood our vision for Zazzle and brought it to life in ways we hadn't even imagined."
Thomas Weber
Co-founder of Zazzle